Jaime Farrell

Jaime is California Wood Floors’ Social Media and Business Development Manager — the behind-the-scenes force driving our brand forward. With a natural instinct for marketing and an eye for what’s next, she blends strategy, creativity, and design to keep CWF connected with clients, designers, and partners across the industry.

With over 20 years of experience in the building industry, Jaime brings a deep understanding of how relationships, craftsmanship, and storytelling elevate a brand. Her passion for interior design shines through everything she creates, from social content to client experiences.

When she’s not plugged into a project, you’ll find her surrounded by her favorite people — her husband and three kids — or socializing with family and friends. For Jaime, connection is everything, both online and in real life.